Facebook Verified shows platforms recognise user appetite for verification and can offer it free of charge, but that it falls short of what users should be offered - underlining the need for Ofcom to set clear safety objectives and objective standards, including for how robust a scheme must be to pass the section 15(9) filter.

This note examines LinkedIn’s approach to identity verification. It considers its strengths and areas for improvement – and what lessons regulators could draw from this example when designing effective regulation.